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DESIGN + BRANDING + MARKETING



Welcome to kou.es my brand design portfolio website, this platform is dedicated to showcasing my extensive collection of past and latest design works, each project presented on this website encapsulates the essence of successful brand storytelling, combining visual elements and messaging to create a cohesive and memorable brand experience, whether you are a marketing professional looking for inspiration, or simply an enthusiast of innovative design, here offers a wealth of examples and insights into the power of effective brand design.

Take a journey through the showcased projects, explore the thought process behind each design, and witness the transformation of brands through my creative vision. Thank you for visiting and I hope here sparks your imagination and leaves a lasting impression on you.


Please feel free to reach out to me for further exploration.


BRAND VALUE
BRAND DEVELOPMENT
MARKETING STRATEGY
PRODUCT CREATION


BRAND VALUE = LOYALTY + REPUTATION + SENSATION + ASSOCIATION

BRAND DEVELOPMENT   |   Brand Positioning . Brand Structure . Brand Story . Brand Visual
Brand Identity . Brand Guides . Brand DNA Styling

BRAND MATERIAL   |   Brand Video & Image . Brand Character . Product Video & Image
Core Value Video . Packaging . Catalogue . Website . e-commerce . Brand Store . Showroom
Exhibitions . Advertising . TVC . Launch Events

MARKETING STRATEGY   |   Marketing Research . Core Value Concept . Repeat Selling Concept
Marketing Campaign . Advertising Campaign . Social Media Strategy . Marketing Training

PRODUCT CREATION   |   Product Positioning . DNA Styling . Product Series Development
Design & Quality . Performance & Function . Humanized experience . Reliability & Durability
Safety & Environmental . Price & Service

BRAND EXPERIENCE



winfun®
Assist winfun educational toys, a private enterprise in building a reputable brand by establishing a comprehensive and widely accepted brand system. It emphasizes the importance of crafting a compelling brand story, implementing CPS marketing strategies centered on repeat purchases, and strategically presenting captivating visual elements to customers across various media channels. The goal is to gradually establish a strong brand reputation and recognition, leading to increased sales performance and setting long-term goals for the brand's growth and development.

CYBEX . GOODBABY 1086.HK
Assist Good Baby in establishing a brand image for baby stroller products. The Youth Edition features vibrant and eye-catching colors with a lightweight design suitable for different age groups also it caters to the sporty image desired by young parents. The Elegant Edition focuses on deep colors and pays attention to every detail, targeting fashion-conscious customers with high expectations. The design inspiration draws from the human body's movement patterns with the aim of complementing sports equipment and fashionable clothing trends to create a sense of quality.

NUBIA . ZTE 中兴通讯 763.HK
Support ZTE a state-owned enterprise in building the Nubia smartphone brand with a strong emphasis on showcasing its high-end technology and creating an attractive image to captivate consumers. We execute a well-rounded marketing strategy, both online and offline, ensuring consistent brand representation. This includes organizing large-scale international exhibitions and smartphone launch events to establish a global presence and enhance brand visibility. We also collaborate with internationally recognized celebrities, such as C Ronaldo, to promote the brand through captivating advertisements and engaging promotional activities.

PHILIPS
Responsible for the product positioning of Philip O'Neill brand headphones, which is categorized into four levels based on different price ranges. Our design concepts revolve around color, material, form, functionality, and comfort. Drawing inspiration from outdoor sports, we integrate elements from beaches, snowy landscapes, water sports, and urban settings as decorative design elements. Through innovative and powerful product packaging, we aim to showcase a premium sporty vibe that attracts consumers to make a purchase.

SONY PICTURES
Assist Sony Pictures film studio in creating immersive movie trailer websites featuring exciting trailers, behind-the-scenes content, and interactive gaming elements related to the films. Our objective is to generate anticipation and excitement among movie enthusiasts, ultimately driving ticket sales and engaging the audience. The project includes showcasing all Sony Pictures movies, with a particular focus on highly anticipated films like Spider-Man and Hong Kong productions such as "Kung Fu" and "Initial D."



PROJECT BASED   |   HSBC     HONDA     SAMSUNG     ALCATEL     TCL